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As a photographer specializing in health and wellness brands, I understand how important it is for healthcare professionals to have imagery that truly reflects their expertise, warmth, and approachability.
Recently, I had the pleasure of working with Carla Lawrence, a dietitian in private practice in Cape Town, to create a brand photoshoot that authentically represents her work and values.
Bringing a Wellness Brand to Life
Carla’s practice is built on empowering her clients to make informed, sustainable choices for their health. Our goal for this shoot was to visually translate her compassionate, evidence-based approach into professional yet inviting images that would resonate with her audience.
We selected a bright, natural kitchen setting that aligned with her brand’s fresh and nourishing ethos. Through a mix of lifestyle shots, workspace imagery, and candid moments of Carla in the kitchen, we created a gallery of images that will enhance her website, social media, and marketing materials.
Why a Strong Visual Identity Matters for Healthcare Professionals
In today’s digital world, first impressions often happen online. For healthcare professionals like Carla, high-quality brand photography isn’t just about aesthetics—it’s about building trust. Clients want to see the person behind the practice, understand their environment, and feel a sense of connection before even booking an appointment.
Whether you’re a dietitian, counsellor, doctor, or wellness coach, having professional images that reflect your personality and practice can set you apart. Your brand photography should communicate your expertise, approachability, and unique philosophy in an authentic and engaging way.
Ready to Elevate Your Brand?
If you’re a healthcare professional looking to refresh your brand imagery, I’d love to help you create visuals that showcase your expertise and connect with your ideal clients. My approach is all about crafting images that feel natural, warm, and aligned with your brand’s mission.
Let’s create a visual story that speaks to your audience and strengthens your presence in the wellness space. Get in touch to book your brand shoot today!
Thank you for this shoot Kelly. You made me feel so comfortable while doing this shoot. You are so good at what you do. I can't wait to update my website with these beautiful pics. You truly captured myself and my brand in the most beautiful creative way that really represents who I am as a Dietitian.